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The largest sports and entertainment venue in Bulgaria

The official signing of the General Sponsorship Agreement for Arena Armeec Sofia on July 20, 2011 marked the beginning of a unique partnership the likes of which had never been seen in Bulgaria. The subject of this agreement was the right to name the venue – the so called naming rights deal.

For Armeec the partnership related to this project is especially meaningful because its start coincided with the 50th anniversary of the company’s establishment. Moreover, the name of the facility carries an additional emotional value because of the company’s historic connection to the location of the building.

Arena Armeec Sofia has a seating capacity of 12 thousand people during sports events and 18 thousand during concerts, and creates a new level of opportunities for hosting championships of the highest order.

Arena Armeec Sofia is one of the best facilities of its kind in Europe. Built in record time, it meets every requirement for hosting high-profile sports events and concerts. For Armeec, being the sponsors of this unique facility comes as recognition for its long-running traditions of being a dedicated patron of sports and culture in Bulgaria.

Pursuant to its standing general sponsorship agreement for Arena Armeec Sofia and in conjunction with the Ministry of Physical Education and Sports, the company is getting involved in additional projects as an extension of its corporate and social responsibility policies.